Summit Legal Partners

Summit Legal Partners is a mid-size corporate law firm specialising in commercial contracts, intellectual property, and startup advisory. Their lawyers are exceptional. Their digital presence was not — a basic website, a contact form that nobody checked, and a client intake process that relied entirely on phone calls and email chains going back and forth for days.

Summit was losing prospective clients because their website didn't communicate authority and made it hard to start a conversation. The average time from first contact to first consultation was 5 business days — in an era when clients expect immediate responses. The team was also spending paralegal hours on intake tasks that should have been automated. They needed to look and operate like the premium firm they actually are.

We designed and built a new website that positions Summit as the firm serious businesses choose — practice area pages with clear outcome framing, attorney profiles with credibility signals, case result highlights, and a trust-builder section designed to convert. We then built an AI client intake assistant embedded directly on the site: it greets visitors, qualifies leads by matter type and urgency, explains Summit's process and fee structure, collects all necessary intake information, and books discovery calls directly into attorney calendars — 24/7, without involving a paralegal. We also integrated the intake system with their existing case management software so qualified leads flow into their workflow automatically.